Social Media Manager

Social Media Manager 
 
Mission Aviation Fellowship (MAF) is seeking a Social Media Manager to lead the delivery of our social media strategy, ensuring our message reaches and resonates with the right audiences in support of our life-changing mission. 
 
This is a rewarding opportunity for a strategic, creative social media professional to shape high-impact storytelling, build meaningful engagement, and help connect more people to the work we do in some of the world’s most remote communities. 
 
Location: Folkestone, Kent or Cranfield, Oxford (with hybrid working) 
 
Rewards: Salary of £41,000, plus a generous pension scheme, annual leave entitlement, and other great benefits and professional growth opportunities 
 
Contract: Permanent, full-time 
 
The Role  
 
As our Social Media Manager, you will shape our social media strategy to engage the right audiences, amplify our message and support our mission through exceptional campaigns. 
 
Right now is an incredible time to join us as we celebrate 80 years of our work and start a new chapter of ambition and growth. We’re integrating what we do, bringing together services, people and systems to make sure we are operating in a unified way. 
 
You’ll work across organic and paid channels, translating organisational priorities into platform-specific plans, campaigns, and editorial calendars, whilst working collaboratively with other departments to support their content-creation requirements.  
 
Alongside this, you’ll oversee our ambassador and influencer approach, shaping programmes that connect with audiences in authentic, credible ways. You’ll co-ordinate inclusive, impact-led storytelling with trusted partners and put clear briefs and frameworks in place to ensure collaborations are ethical, effective, and support engagement and donor income, across one-off, regular, and monthly giving. 
 
Additionally, you will: 
 
- Champion a video-first, mobile-led approach across social channels 
- Manage agencies, creators, and freelancers against agreed KPIs and budgets 
- Lead performance tracking, insight and reporting across social campaigns 
- Drive testing, learning, and optimisation to improve reach and engagement 
- Monitor trends and social listening to identify relevant opportunities 
 
About You 
 
To be considered as our Social Media Manager, you will need: 
 
- At least three years’ experience in a similar social media management role 
- Demonstrable experience in designing and delivering social media strategies that achieve cost returns in line with industry standards 
- Proven experience leading both organic and paid social media activity within a mission-driven or charity context 
- Experience working within an agile environment, with a good understanding of Scrum and sprint methodologies 
- A track record of building and delivering successful ambassador or influencer programmes, including contracting, briefing, and performance measurement 
- Evidence of translating insight and performance data into channel growth, supporter acquisition and measurable Donor Income, including one-off, regular and monthly giving 
- Strong copywriting, storytelling and editing skills, with the ability to adapt tone across platforms 
- A degree or equivalent  
 
About Us 
 
Mission Aviation Fellowship (MAF) is a Christian organisation that uses light aircraft to deliver practical help, physical healing and spiritual hope to some of the world’s most remote and inaccessible communities. 
 
For 80 years, MAF has been working in partnership with hundreds of other organisations to enable access to medical care, education, livelihood training and long-term support in over 24 low-income countries. 
 
We believe that every community, however remote, should have access to the essentials of life – that’s why MAF’s flights are a lifeline, not a luxury. 
 
The Benefits 
 
- Salary of £41,000 per annum 
- Annual leave entitlement of 22 days per year plus 8 paid public holidays per year 
- Non-contributory pension scheme (10% of salary); employees may make voluntary additional contributions 
- Death in service payment 
- Flexible working policy 
- Access to our Employee Assistance Programme 
 
This is a fantastic opportunity for a proven social media strategist to join our mission-led organisation.  
 
You will have the chance to sharpen your expertise across exciting, high-profile projects with real, genuine purpose, allowing you to develop your craft, whilst knowing your work is part of something truly meaningful. 
 
What’s more, you will discover the true flexibility of hybrid working, affording you greater control over how and where you work, supporting both your professional focus and life beyond it. 
 
As a Christian mission, MAF UK seeks staff who share in the evangelical Christian values and beliefs as described in the mission, purpose, values, and beliefs statements. All staff will be required to actively support and demonstrate the Christian values of the organisation and to take part in organisational activities such as staff devotions, prayer meetings, and fellowship days. 
 
Other organisations may call this role Social Media Lead, Digital Social Manager, Social Content Manager, Digital Marketing Manager, or Social Media Strategist. 
 
Webrecruit and Mission Aviation Fellowship UK are equal opportunities employers, value diversity and are strongly committed to providing equal employment opportunities for all employees and all applicants for employment. Equal opportunities are the only acceptable way to conduct business and we believe that the more inclusive our environments are, the better our work will be. 
 
So, if you want to make a meaningful impact as our Social Media Manager, please apply via the button shown. This vacancy is being advertised by Webrecruit. The services advertised by Webrecruit are those of an Employment Agency.