Fundraising and Engagement Lead

We are seeking someone who is organised, collaborative, and ready to take on new challenges. As a Fundraising and Engagement Lead, you will have the opportunity to shape and execute a portfolio of programmes and projects that will captivate our supporters and inspire them to contribute to our cause from direct mail appeals, digital engagement, supporter journeys, partnership opportunities, church fundraising, along side many other creative and effective means of engagement.
We have an incredible 28,000 regular givers! In this role you will be at the forefront giving them excellent supporter care and finding new and innovative ways of inviting others to give monthly. Working alongside the Supporter Development team and the rest of the Fundraising directorate, you will bring strategic focus to our engagements with supporters and provide exceptional project management for our fundraising campaigns.
If you are ready to unleash your passion and skills in a role that will make a difference, we invite you to join our Supporter Development Team. Together, we can create lasting connections with our supporters and drive sustainable growth to support our mission. Apply now and start making a difference!

This is a Bradford/hybrid position, however, remote work may be considered for the right candidate. Additionally although advertised at full time, for the right candidate we would be open to flexible working with a minimum of 30 hours per week.

In the event that the right candidate does not quite match the required skillset, we will be happy to offer an Officer Role, which will be a training position, at a reduced salary, with the view to increase your salary to the advertised grade once training is complete.

In this Officer role you will have the opportunity within 18 months to progress to the role of Fundraising and Engagement Lead, and supported to undertake a Certificate in Fundraising qualification.
If you are ready to unleash your passion and skills in a role that will make a difference, we invite you to join our Supporter Development Team. Together, we can create lasting connections with our supporters and drive sustainable growth to support our mission. Apply now and start making a difference!

Full time starting salary for this role is £26664.75

We will be pleased to discuss this with you if you would like any further information about this. Please contact recruitment@capuk.org.
 

Job Description

Context

The Fundraising Department exists to grow and deepen productive relationships with our amazing supporters, that everyone can celebrate.  We are driven to raise the money and partnerships needed to deliver CAP’s vision to see transformed lives, thriving churches and an end to UK poverty. We work alongside our Supporter Care and Connection teams, and Communications Department to deliver a fantastic and rewarding supporter experience. We have incredible and committed supporters including over 28,000, our Life Changers, who give to us on a monthly basis.   

Purpose

The Fundraising & Engagement Leads and Officer form the Supporter Engagement Team. This team sits within our Fundraising directorate, and holds responsibility for a portfolio of programmes and projects aimed at growing income and deepening supporter relationships. Working closely with the Supporter Engagement Manager, and the rest of the Fundraising directorate, this team works collaboratively to bring strategic focus to CAP’s supporter engagement and provides project management for fundraising campaigns. The team’s scope includes regular giving income, appeals, legacies, fundraising events, festivals, sponsored events, supporter campaigning and supporter experience. Although there is flexibility within the work plan of the team, this role will be focused on giving excellent supporter care to our 28,000 regular givers, and finding creative ways to inspire and engage new supporters to do so. 

Passion

Our supporters are more than donors, they are a crucial part of the work we do. We are passionate about ensuring our supporters feel connected, engaged, inspired and committed to tackling poverty in the UK through CAP. We want to give our supporters the best experience of Christians Against Poverty.

Personality

We are highly driven, passionate, strategic, fun, adaptable, visionary and professional.

Responsibilities

Accountabilities:

• Collaborate with the Supporter Development Team to deliver on our core goals, and contribute expertise to sharpen all areas of our work. 

• Lead on regular giving for our department by developing strategy and ensuring effective delivery with allocated budget. 

• Lead in designing and delivering creative and innovative campaigns to inspire new and existing supporters to give monthly. 

• Deliver excellent supporter care for our 28,000 Life changers by managing our supporter magazine and monthly giving direct mails. Identify and deliver other creative and strategic means of showing our monthly givers how much we value them. 

• Work effectively across teams and departments to ensure strategic alignment and effective delivery of campaigns. 

• Efficiently deliver the required campaign outcomes, working closely with the other teams within the Fundraising and Communications directorate to ensure campaign success.

• Work with Supporter Retention Lead and other fundraising teams to design and develop supporter journeys that deepen existing relationships.

• Work alongside our fundraising and communications teams to ensure our fundraising products and campaigns (appeals, events, digital campaigns, etc.) are targeted at the right audiences, have clear outcomes, scheduled well and reviewed on their results.

• Review and analyse campaigns, using insights to implement learning and make recommendations for future strategy.

• Develop relationships and negotiate contracts with external partners and agencies to help us deliver our fundraising plans.

• Understand audience behaviour and develop new products that will bring support from new audiences, increase income and grow brand awareness.

• To work with the Supporter Development Manager, and wider Fundraising directorate, to create the following year’s fundraising action plan and the broader fundraising strategy.

• Keep up to date with current trends in fundraising and bring innovation recommendations to CAP.

• To work to provide an incredible supporter experience which helps them connect to the work of the charity and understand the impact their giving has.

• Build strong working relationships across the charity as a whole, to ensure our supporter engagement campaigns are effective and well planned.

• Be prepared to support internal teams working on key campaigns, out of hours when necessary.  For example joining the Supporter Connection Team to do some outbound calling to drive event attendance.

• On rare occasions you may be required to attend supporter events on behalf of CAP.  

Strategic Lead Accountabilities:

These are the accountabilities that CAP expects from someone taking up a strategic role:

• Strategy development. Uses their expertise to develop strategy for their whole department or a number of departments, usually in collaboration with a Director or Head.

• Strategy enablement. Uses their expertise to implement organisation-wide strategies that deliver on our strategic aims (e.g. project management, data protection, recruitment).

• Influence. Demonstrates people management or leadership skill in a matrixed organisation.

• Organisational awareness. Understands the wider organisation and how their work connects with other things happening around CAP.

• Self-leadership. Able to work with individual accountability and autonomy over deadlines, as is the case with most strategic lead work.

Measurable Outputs:

• Achieve annual core team goals with contributions from every member

• Achieve personal annual fundraising targets for each campaign or project 

• Deliver campaigns on time and to brief, including review and analysis. 

• Contribute to the strategic planning for the Supporter Development team and deliver areas of the action plan you are responsible for.

Culture:

• Clearly live out and embrace the cultural values of CAP.

• Clearly demonstrate a heart and passion for the charity.

• Sincere acceptance, understanding and practice of the Christian ethos and purpose of the charity.

Other responsibilities include:

Being willing to pray with staff and fully engaged with our Christ-centred culture.

• Encouraging friends, family and other contacts to support the charity through the Life Changer program, and other fundraising initiatives.

• Attendance at CAP staff conferences.

• Completing all compulsory CAP training within given timescales.

• This role falls within the scope of the FCA’s conduct rules, and you will be provided with training as to how these apply to the role.  It is your responsibility to ensure that you follow these conduct rules.

The above job profile is a guide to the work you may be required to undertake but does not form part of your contract of employment. It may change from time to time to reflect changing circumstances.

Skills required

• Highly organised and able to manage competing priorities.

• Consistently meet deadlines.

• Able to drive and manage campaigns and projects to deliver results.

• Able to analyse data in order to draw out marketing and supporter engagement insights for project evaluation.

• A confident and passionate verbal and written communicator.

• Inquisitive, creative and innovative. 

• A strategic thinker.

• A great level of organisational awareness.

• A high level of emotional intelligence.

• Able to hold a good balance between detail and the 'big picture'.

• Mature approach to senior level teamwork.

• Excellent at building strong and collaborative working relationships both internally and with external partners.

• Able to negotiate well with external partners

• Able to make well informed decisions.

• Highly responsible.

Christian Commitment:

• The candidate must be able to give both verbal assent to and practical demonstration of Christians Against Poverty’s Statement of Faith and Core Values.

• Must be able to actively participate in prayer and worship, whether individual, small group or corporately, as an expression of their own personal faith and in line with CAP’s Statement of Faith.

All adults working in or on behalf of CAP have a responsibility to safeguard and promote the welfare of children and adults. This includes: 

• A responsibility to ensure a safe environment in which CAP services can be delivered. 

• Identifying children and adults where there may be safeguarding concerns.

• Following the CAP Safeguarding policy in addressing any concerns appropriately.

Educational requirements

Essential:

• HND level or equivalent in work experience

Desirable:

• Certificate in Fundraising or equivalent in a relevant discipline (marketing, communications, project management).

Experience:

Essential:

• Experience of project management, and managing multiple projects at one time.

• Experience of having to meet deadlines or targets.

• Experience of leading and inspiring teams to deliver projects.

Desirable:

• Experience in regular giving fundraising and supporter care.

• Experience of managing fundraising or marketing campaigns.

• Experience of managing budgets for projects and campaigns.

• Creating and implementing strategic plans.