Social Media and Content Creator

Saltmine Trust are looking for a Social Media and Content Creator to join the Marketing Team to support with all aspects of social media work for our performances, events and exhibitions.

You will work alongside the Marketing and Brand Manager to deliver high quality digital marketing support for the charity’s diverse programme of theatre, having the opportunity to develop your skills, knowledge and practice and be part of a dynamic team delivering high levels of professionalism and success.

The role is multifaceted, blending creative content production with the strategic management of social media and podcast platforms. It would suit a graduate and is ideal for someone who is both creative and analytical, capable of crafting compelling content and driving engagement across various digital channels.

Main Duties, Tasks and Responsibilities

1. Content Creation:
   • Develop engaging and creative content for various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) that aligns with the brand's voice and objectives.
   • Produce, edit, and publish podcast episodes, including scripting, recording, guest coordination, and post-production.
   • Collaborate with Media Lead to create multimedia content, including graphics, videos, and audio clips, tailored for each platform and audience.
2. Social Media Management:
   • Plan and manage a content calendar, ensuring that posts are scheduled consistently and at optimal times to maximize engagement.
   • Write and curate posts, captions, and hashtags to drive traffic and engagement.
   • Monitor social media platforms for trends, comments, and mentions, and engage with the audience to build community and brand loyalty.
3. Podcast Management:
   • Oversee the entire podcast production process, from concept development to publishing.
   • Coordinate with guests, oversee interviews, and manage the technical aspects of recording and editing.
   • Promote podcast episodes across social media platforms and other digital channels.
4. Analytics and Reporting:
   • Track and analyse the performance of social media posts and podcast episodes using analytics tools.
   • Provide regular reports on key metrics (e.g., reach, engagement, downloads, listens) and use insights to optimize future content.
   • Stay informed about the latest social media trends, algorithm changes, and best practices to adapt content strategies accordingly.
5. Community Engagement:
   • Interact with followers, listeners, and subscribers, responding to comments and messages in a timely and brand-consistent manner.
   • Foster a sense of community around the brand’s social media and podcast platforms.
   • Identify and engage with influencers, partners, and collaborators who can amplify the brand’s content.
6. Platform Optimization:
   • Ensure that all social media profiles and podcast platforms are up-to-date, optimized for search, and consistent with branding guidelines.
   • Experiment with different content formats and strategies to improve reach and engagement.
7. Collaboration:
   • Work closely with the marketing team to align social media and podcast content with broader campaigns and business goals.
   • Collaborate with graphic designers, video editors, and other creatives to produce high-quality content.
   • Coordinate with other departments (e.g., sales, customer service) to ensure consistent messaging across all channels.